Many companies choose to register a different business name than their trademark, for various reasons. It is not illegal, but companies need to be aware of the potential risks and benefits of this choice.
One main reason for having a different business name and trademark is that the business name is often used for legal and administrative purposes, while the trademark is used for branding and marketing purposes. The business name is registered with the government and is used for tax, licensing, and regulatory purposes. On the other hand, the trademark is used to distinguish the company’s products or services from those of other companies. By having a different trademark, companies can create a stronger brand identity that is easier to remember and recognize by consumers.
Another reason is that the trademark registration process is more complex and time-consuming than registering a business name. In some cases, the trademark may already be taken or too similar to existing trademarks, making it difficult to register. By using a different trademark, companies can avoid these issues and still protect their brand by using other legal measures such as copyright and domain name registration.

However, there are also risks associated with having a different business name and trademark. For example, companies may face legal challenges if their business name infringes on another company’s trademark. Additionally, consumers may have difficulty finding and identifying the company if its trademark is not consistent with its business name. This can result in confusion and even lost sales.
Therefore, companies need to carefully consider the pros and cons of having a different business name and trademark, and ensure that they take the necessary steps to protect their brand and avoid legal issues. They should also seek the advice of legal professionals to ensure that their choices are in compliance with relevant laws and regulations. Ultimately, the choice of whether to have a different business name and trademark depends on the company’s unique circumstances and branding strategy.